Archives for January, 2009

Managers have recently met a new breed of employees. These people need to be managed in a different way than “typical” employees. They are hungry for feedback, willing to work long hours, treating work as a means for self-fulfillment rather than simply a way to make a living. This new species of workforce goes by many interesting names – Generation Y sociologists call them in order to clearly separate them from Generation X. “Millenials” is another name for people born in the 1980s, who had their view of the world developed and instilled as the world entered a new millennium. The iGeneration is about iPods, e-mails, instant messaging and Internet shopping. They are different and they pose a challenge for management practices around the world.

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5C Model of Leadership

First of all, since it’s the first post in the new year, I would like to wish everyone a wonderful 2009. Let it be way better than 2008 and all previous years taken together.

In the first post this year I wanted to present to you the “5C Model of Leadership”, which I created for the purpose of my thesis. It deals with the subject of leadership traits and what would the traits of a perfect leader be. Let’s make it clear in the beginning – there are no perfect leaders and this is only a model, which is probably far from reality. But it is definitely something one could try to strive for. And as one my favorite professors told me once – always strive for excellence, never for perfection.
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Current Highlights

Beginning February 2011 I have started a new job at Google in its EU HQ in Dublin, Ireland. I will be responsible for AdWords-related issues for the UK / Ireland market.

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